What does Vietfoundry do?

Vietfoundry runs two structured programmes for global businesses. Grow Through Vietnam helps businesses enter, grow and expand inside Vietnam. Source Through Vietnam helps international buyers verify suppliers on the ground before committing capital. Both are founder-led, fixed price and delivered in-market from Ho Chi Minh City.

Is Vietfoundry a sourcing agent?

No. Vietfoundry does not represent factories or take commissions. We work exclusively on the buyer's side — verifying, comparing and protecting your decision before you commit capital.

Who is Grow Through Vietnam for?

Grow Through Vietnam is for brands, manufacturers, retailers, international SMEs and service businesses that want to sell into Vietnam, build distribution or establish a local presence.

Who is Source Through Vietnam for?

Source Through Vietnam is for importers, brands, distributors, retailers and procurement teams buying from Vietnam or evaluating whether they should be. We validate what is real before capital is committed.

How is Vietfoundry different from a standard consultant or inspection company?

Consultants give strategy documents with no execution. Inspection companies check products after a decision is made. Vietfoundry operates before and during the decision — on the ground in Vietnam, with primary research, verified partners and real factory visibility.

Are the founders involved in every engagement?

Yes. Ash and Hao are both based in Ho Chi Minh City and are on every engagement. The people on the discovery call are the people who do the work. No account managers, no junior analysts.

What happens on the discovery call?

We discuss your business goals, the Vietnam opportunity for your category, key risks and which journey fits your situation. You leave with an honest assessment and a clear recommended next step — whether or not you proceed with us.

Vietnam Supplier Verification and Market Entry

Vietfoundry Helping Global Businesses Succeed Through Vietnam

Choose Your Journey

Journey A™

Grow Through
Vietnam™

Build a repeatable path to revenue in Vietnam.

Grow Through Vietnam →

Journey B™

Source Through
Vietnam™

Build a reliable supply chain through Vietnam.

Source Through Vietnam →

Helping Global BusinessesSucceed Through Vietnam

Ho Chi Minh City BasedOn the ground, not remote

Deep Local NetworkPartners, distributors, suppliers

International ExperienceFounders from global markets

Better Decisions. Better Outcomes.

Two structured journeys. Better decisions through Vietnam.

Whether you are looking to grow in Vietnam or source through Vietnam, VietFoundry helps you move forward with greater clarity, confidence and control before significant time, capital and resources are committed.

In-market support, not remote advice. Structured operating systems, not open-ended consulting. Defined outcomes, not vague recommendations. Local visibility, not assumptions. Honest fit, not forced engagements.

One Platform. Two Journeys.

Which journey fits your objective?

Businesses typically work with VietFoundry for one of two reasons.

Journey A™

Grow Through Vietnam™

Enter. Build. Grow.

You see the Vietnam opportunity but don’t know where to start. You need the right partners, real market intelligence, and someone on the ground who can actually execute.

Customer Success

Validate the Vietnam opportunity
Identify the right partners
Access distribution channels
Generate commercial traction
Build a sustainable market presence
Scale with greater confidence

Brands Manufacturers Retailers Technology Companies International SMEs Service Businesses

Explore Journey A™ →

Journey B™

Source Through Vietnam™

Verify. Control. Deliver.

You’ve found a supplier. Or you’re looking for one. Either way, you need to know they’re real, capable, and who they say they are before any money moves.

Customer Success

Find qualified suppliers
Verify supplier capabilities
Gain supplier visibility
Reduce sourcing and execution risk
Improve purchasing decisions
Achieve reliable delivery

Importers Brands Distributors Retailers Procurement Teams International Buyers

Explore Journey B™ →

Not sure which journey fits? A 30-minute discovery call is the fastest way to find out.

Book a discovery call →

What you're really buying

You are not buying consulting.

Market entry, supplier verification, advisory. Those are the labels. They are not what changes the outcome for your business.

What it looks like on paper

Market Entry
Supplier Verification
Consulting

What you are actually buying

Intelligence

Knowing what is real before you commit capital.

Access

The right partners and doors, opened from the inside.

Trust

Decisions backed by verification, not promises.

Visibility

Seeing what is actually happening on the ground.

Execution

Moving from plan to outcome without the drift.

Underneath all of it, you are buying better decisions, better partners, less risk and faster execution.

Why clients work with us

What we provide that most firms cannot.

Six capabilities most advisory firms cannot offer. The difference between a strategy and an outcome.

Local Presence

On-the-ground operations in Ho Chi Minh City with direct visibility into the local market.

Market Intelligence

Primary research conducted inside Vietnam, not remote desk research.

Strategic Access

Warm introductions to verified partners, suppliers and commercial opportunities.

Supplier Visibility

Factory floors, not brochures. We verify what is actually happening on the ground.

Faster Decisions

Clear next-step recommendations at every stage of the engagement.

Reduced Risk

Claims validated before major commitments are made.

The systems behind every journey. The focus stays on your outcome.

Market intelligence, partner discovery, and local operational support to enter Vietnam and grow commercially.

Supplier verification, quality control, and buyer-side representation so decisions are backed by what is actually on the ground.

Content, outreach, events, and distribution that builds awareness and drives qualified conversations for the businesses we work with.

Market, buyer, and supplier intelligence that removes guesswork and sharpens every decision across both journeys.

Trade missions, market tours, Foundry Live, and on-the-ground experiences that let buyers and investors see Vietnam as it actually is.

The investment and ownership layer connecting capital to verified Vietnam opportunities. Built for businesses ready to move from advisory to ownership.

The founders

Founder-Led. Strategically Involved.

When you work with VietFoundry™, you work directly with the founders responsible for the strategy, relationships and outcomes of the engagement.

Ash and Hao remain actively involved throughout the journey, helping ensure the right people, processes and local expertise are aligned to achieve your objectives in Vietnam.

You are not handed to a sales team disconnected from the work.

Based in Ho Chi Minh City. Built on Reality.

We operate on the ground in Vietnam, not from another timezone. Being here gives us direct visibility into the market, relationships and operating realities that reports alone often miss.

Ashley Wasiek

Founder & Chief Growth Officer | VietFoundry™

Content · Outreach · Demand Generation

Hao Lam

Founder & CEO | VietFoundry™

Strategy · Partnerships · Commercial Growth

Still have a question? Hao and Ash read every message personally. No bots. No support tickets.

Not sure which journey fits your business?

30 minutes.
A clearer next step.

Tell us about your business and what you’re trying to achieve in Vietnam. In 30 minutes you’ll leave knowing whether the opportunity is real, where the risks actually sit, and the one next step that makes sense for your situation. An honest read, whether or not we’re the right fit.

We’ll discuss:

Business Goals

Vietnam Opportunities

Key Risks

Recommended Next Steps

Honest Fit Assessment

You leave the conversation with greater clarity on: the Vietnam opportunity for your category · what should be validated · potential risks · and the most logical path forward. No pressure. No obligation.

If we do not believe we can genuinely help, we will tell you directly.

Grow ThroughVietnam™

Source ThroughVietnam™