Vietnam Market Entry Specialists

Enter Vietnam
with clarity,
not guesswork.

Institutional-grade market research and go-to-market strategy for foreign companies entering Southeast Asia's fastest-growing economy — delivered by specialists based in Ho Chi Minh City.

8%
Vietnam GDP Growth 2025
3
Engagement Tiers
5
Core Deliverables
100%
Local HCMC Expertise
Boutique
Consultancy
Ho Chi Minh City

Most Vietnam market
entry attempts fail
in the first year.

Companies arrive with assumptions built on Google searches and outdated reports. They miss regulatory nuances, misread consumer behaviour, and price themselves out of the market before they've even launched.

The difference between companies that succeed and those that don't isn't luck — it's intelligence gathered on the ground, structured into a strategy that actually fits the market.

Western consultancies charge too much
Big-four and boutique Western firms charge $20,000–$100,000+ for Vietnam reports. Most of that is overhead — not insight.
Freelancers aren't structured enough
Upwork consultants are cheap for good reason. Thin research, no frameworks, deliverables you can't hand to a CFO or board.
Generic reports miss local nuance
Southeast Asia reports that lump Vietnam in with Thailand or Indonesia aren't useful. Vietnam's regulatory, cultural, and competitive dynamics are distinct.

Institutional quality.
Boutique pricing.

The structured rigour of a Tier 1 firm — without the $80K invoice or the junior analyst who's never been to Vietnam.

Upwork Freelancer
$500–$2K
  • Low cost
  • No structured deliverables
  • No financial modelling
  • Can't present to investors
  • No accountability
✦ That's Us
VietnamEntry
$1.5K–$35K
  • HCMC-based local expertise
  • Board-ready deliverables
  • Financial model included
  • Clear pricing, upfront
  • Executive strategy deck
Big-4 / Western Firm
$20K–$100K+
  • Brand name credibility
  • Prohibitive cost for SMEs
  • Junior analysts, senior billing
  • 6–12 week timelines
  • Generic regional templates

Five deliverables.
One complete picture.

Every engagement is built around a structured set of deliverables designed to give you the full intelligence picture — not just a surface-level summary.

01
30–45 pages
Vietnam Market Research Report
Market sizing, consumer behaviour, regulatory landscape, distribution channels, and sector-specific opportunity mapping for your industry.
02
15–25 pages
Competitive Intelligence Report
Deep analysis of direct and indirect competitors operating in Vietnam — pricing, positioning, distribution, and strategic gaps you can exploit.
03
30–50 pages
GTM Strategy Document
Full go-to-market strategy covering entry mode, channel selection, pricing strategy, partner profiles, and a phased launch roadmap.
04
Excel Model
Financial Model
Three-scenario financial model with revenue projections, cost assumptions, break-even analysis, and investor-ready formatting.
05
10–15 slides
Executive Summary Deck
Board and investor-ready presentation distilling the full engagement into a compelling narrative with key data, strategy, and recommendations.
Everything you need
to move forward
with confidence.
Combined engagement value: $20,000–$40,000

Simple process.
No ambiguity.

We work on a fixed-scope, upfront payment model. You know exactly what you're getting, and when.

01
Discovery Call
30-minute call to understand your business, target sector, and what you need to make a decision. No cost, no commitment.
02
Scoped Proposal
We send a clear written proposal: fixed price, fixed deliverables, fixed timeline. You'll know exactly what you're paying for before committing.
03
Payment & Kickoff
Full payment upfront confirms the engagement. We begin immediately — no waiting, no scope drift, no surprise invoices halfway through.
04
Delivery & Review
Deliverables are completed on schedule. You receive all documents, the financial model, and the strategy deck — ready to act on.

Choose your
engagement level.

Fixed pricing. Fixed scope. No surprises. Payment upfront confirms your engagement and we begin immediately.

Starter
Market Research
Report
$1,500–$3,500
Fixed price · Upfront payment
  • Vietnam Market Research Report (30–45 pages)
  • Market sizing & opportunity analysis
  • Consumer behaviour & demand signals
  • Regulatory & compliance overview
  • Distribution channel map
  • Delivered in 2–3 weeks
Start Here →
Premium
Strategy +
Execution Support
$18,000–$35,000
Fixed price · Upfront payment
  • Everything in Growth
  • Ongoing strategic advisory
  • Partner & distributor introductions
  • Regulatory filing guidance
  • Monthly market intelligence updates
  • Direct access to consultant in HCMC
Discuss This Tier →

Before you
reach out.

Why payment upfront?
We operate on a fixed-scope model — you know exactly what you're getting and we know exactly what we're delivering. Upfront payment eliminates ambiguity, protects both parties, and lets us begin work immediately without billing distractions mid-project.
How are you different from a Big-4 consultancy?
Big-4 firms charge 3–10× more, primarily to cover overhead and brand premium. You receive senior-level thinking directly from a Vietnam-based specialist — not a junior analyst working from a London office who has never visited the country.
What industries do you cover?
We work across consumer goods, F&B, technology, retail, logistics, healthcare, and professional services. If your sector isn't listed, contact us — we'll tell you honestly whether we can serve you well.
How long does a typical engagement take?
Starter reports are typically delivered in 2–3 weeks. Growth engagements run 4–6 weeks. Premium engagements include an ongoing advisory component with agreed check-in cadence.
Can I start with the Starter tier and upgrade?
Yes. Many clients begin with a Market Research Report to validate the opportunity, then commission a full GTM strategy once they're confident in the market potential.
Do you work with startups or only established companies?
We work with foreign SMEs, funded startups, and mid-market companies. If you have serious intent to enter Vietnam and a realistic budget, we want to work with you.
VN

Stop researching.
Start moving.

Vietnam's window of opportunity is open — but competitive dynamics are shifting fast. The companies winning right now moved with intelligence, not assumptions.

Book a no-cost discovery call and we'll tell you, in 30 minutes, whether we're the right fit.

Book a Discovery Call
30-minute call · No cost · No commitment